16 Jan 4 Ways Your Small Business Can Thrive Using Digital Marketing
According to the latest census figures, there are more than 27.9 million small businesses operating nationwide. Small businesses are the backbone of the country’s economy, so they must keep us with the bigger businesses to stay relevant. Digital marketing can help them do just that.
Digital Marketing Levels the Field
Thanks to digital marketing, the entire business world can be on the same playing field. The right campaign in the right place can put your small business right where people can see it. Keeping up with the bigger firms is easier than ever as long as you continue to offer a quality product at a fair price. Here are the first four things you should do to get your digital marketing operation off the ground.
4 Great Ways To Use Digital Marketing
Claim what’s yours
Online service providers like Google, Bing, and Yelp have free business listings for small business owners to claim. Go to each site and update your business information such as name, address, and phone number. The more listings you claim, the more likely it is that you’ll be found when someone does an online search.
Get your blog on
Small businesses that run a blog on their website get almost double the traffic of those companies who do not. When writing a blog, keep your posts topical and relevant to your company. If you sell pizzas, don’t write about pet supplies. The right blog topics will keep people coming back.
Brush up on social skills
We mean your social media channels. Hesitant to join the social media world? Keep in mind that research shows:
- 68% of adults in the U.S. use Facebook
- 94% of young adults (age 18 – 24) use YouTube
- 35% of U.S. adults are now on Instagram
That’s a lot of potential customers that you could be reaching. Your posts should be interesting and timely, so your followers can come to rely on your posting schedule. And don’t be overtly promotional; your followers want to interact with you without the hassle of being “sold.”
Think about a Pay-per-click (PPC)
PPC puts your ad front and center where people will see it. Not only will it increase your brand awareness, it can drive the right traffic your way. Bing and Google have PPC platforms, but less experienced users might find them overwhelming.